For individuals, blogs create an opportunity to share information with others, in essence another medium for social networking. The effectiveness of blogging for companies has often been debated. Corporate blogs are becoming increasingly popular, both internal and external corporate blogs.
External Blogs:
According to the “Harvard Management Communication Letter ,” external corporate blogs have three major benefits:
- They allow companies to control the public image of the company, especially during times of crises
- Offers unique brand marketing and exposure opportunity that low to no cost
- Enhances communication between corporation and customer
Internally, blogs make companies more transparent on all levels. It helps to reduce time spent by employees searching for information or news on the company. Finally, it benefits ex-employees by allowing them to reference valuable information even after they leave the company.
